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It's On Us x Snapchat Safety Map PSA

Director/Editor/Motion GFX: Laila Iravani

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(2022)

In early 2022 It’s On Us and Snap Inc., the parent company of Snapchat, announced a new partnership to remind young people to help one another stay safe online and in real life, and combat campus sexual assault via a new safety feature on Snapchat's existing Snap Map. 

 

The new tool allows Snapchatters to temporarily share their real-time location with a close friend or family member whether they are on their way to meet up or on their way home at night. 

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In addition, when Snapchat users search terms like, "Sexual Assualt," "Campus Safety," "Greek Life," Snapchat will take users to the Here For You landing page with the It's On Us x Snapchat PSA and other resources and support tools. 

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(In-app video)

AdWeek | Snapchat Brings the Buddy System to Snap Map

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Lifewire | Snapchat Rolls Out New Live Location Security Feature

PRESSS CONTINUED​

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Good Morning America | Snapchat reveals new tracking feature to keep college students safer

The Daily Mail | Snapchat launches a 'buddy system' that allows users to share their real-time location with a friend for up to eight hours

CNN | Snapchat launches a real-time location sharing feature
The Verge | Snapchat will let users share their real-time location with friends

PC Mag | Snapchat Is Introducing Real-Time Location Sharing

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