It's On Us x Snapchat Safety Map PSA
Director/Editor/Motion GFX: Laila Iravani
(2022)
In early 2022 It’s On Us and Snap Inc., the parent company of Snapchat, announced a new partnership to remind young people to help one another stay safe online and in real life, and combat campus sexual assault via a new safety feature on Snapchat's existing Snap Map.
The new tool allows Snapchatters to temporarily share their real-time location with a close friend or family member whether they are on their way to meet up or on their way home at night.
In addition, when Snapchat users search terms like, "Sexual Assualt," "Campus Safety," "Greek Life," Snapchat will take users to the Here For You landing page with the It's On Us x Snapchat PSA and other resources and support tools.
(In-app video)
AdWeek | Snapchat Brings the Buddy System to Snap Map
Lifewire | Snapchat Rolls Out New Live Location Security Feature
PRESSS CONTINUED
Good Morning America | Snapchat reveals new tracking feature to keep college students safer
The Daily Mail | Snapchat launches a 'buddy system' that allows users to share their real-time location with a friend for up to eight hours
CNN | Snapchat launches a real-time location sharing feature
The Verge | Snapchat will let users share their real-time location with friends
PC Mag | Snapchat Is Introducing Real-Time Location Sharing