It's On Us x Snapchat Safety Map PSA
Director/Editor/Motion GFX: Laila Iravani
​
(2022)
In early 2022 It’s On Us and Snap Inc., the parent company of Snapchat, announced a new partnership to remind young people to help one another stay safe online and in real life, and combat campus sexual assault via a new safety feature on Snapchat's existing Snap Map.
The new tool allows Snapchatters to temporarily share their real-time location with a close friend or family member whether they are on their way to meet up or on their way home at night.
​
In addition, when Snapchat users search terms like, "Sexual Assualt," "Campus Safety," "Greek Life," Snapchat will take users to the Here For You landing page with the It's On Us x Snapchat PSA and other resources and support tools.
​
(In-app video)
AdWeek | Snapchat Brings the Buddy System to Snap Map
Lifewire | Snapchat Rolls Out New Live Location Security Feature
PRESSS CONTINUED​
​
Good Morning America | Snapchat reveals new tracking feature to keep college students safer
The Daily Mail | Snapchat launches a 'buddy system' that allows users to share their real-time location with a friend for up to eight hours
CNN | Snapchat launches a real-time location sharing feature
The Verge | Snapchat will let users share their real-time location with friends
PC Mag | Snapchat Is Introducing Real-Time Location Sharing